Overview
Nike's campaign was a celebration of athleticism and determination set against the captivating beauty of New York City at sunset and nightfall. Our goal was to inspire individuals to embrace their potential and pursue greatness while highlighting the urban energy that fuels the city's legendary spirit.
Overview
Nike's campaign was a celebration of athleticism and determination set against the captivating beauty of New York City at sunset and nightfall. Our goal was to inspire individuals to embrace their potential and pursue greatness while highlighting the urban energy that fuels the city's legendary spirit.
Process
With careful planning and coordination, our team captured the essence of NYC's iconic landmarks at sunset and into the night. Against the breathtaking backdrop of the Statue of Liberty, Times Square, and the Empire State Building, we showcased athletes in motion, pushing their limits and striving for excellence. The camera lens framed each athlete's dedication against the vibrant cityscape, creating a mesmerizing visual experience.
Usage
This campaign has become an integral part of the brand's marketing efforts, symbolizing the fusion of urban energy and athletic passion. The ad is featured across various digital platforms, resonating with audiences worldwide and inspiring them to embrace their full potential.
